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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

4.4
$228
Strategic Brand Management, 5TH edition

Strategic Brand Management, 5TH edition

4.4
$150
Brand Management: An Introduction through Storytelling

Brand Management: An Introduction through Storytelling

$226
Strategic Brand Management: Building Measuring and Managing Brand Equity Hardcover – 7 Nov. 2012

Strategic Brand Management: Building Measuring and Managing Brand Equity Hardcover – 7 Nov. 2012

4.3
$834
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 5th Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 5th Edition

4.4
$348
Book of Branding - a guide to creating brand identity for startups and beyond

Book of Branding - a guide to creating brand identity for startups and beyond

4.5
$137
Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

4.7
$99
Building Strong Brands

Building Strong Brands

4.4
$81
Brand Management

Brand Management

4.1
$185
Brand Management: An Introduction through Storytelling

Brand Management: An Introduction through Storytelling

4.7
$329
Brand Management: Co-creating Meaningful Brands Third Edition

Brand Management: Co-creating Meaningful Brands Third Edition

$298
Advertising Media Planning: A Brand Management Approach

Advertising Media Planning: A Brand Management Approach

$844
B2B Brand Management

B2B Brand Management

EX$239
Strategic Brand Management Paperback – 3 Aug. 2018

Strategic Brand Management Paperback – 3 Aug. 2018

4.7
$303
Global Brand Management: A Guide to Developing, Building & Managing an International Brand

Global Brand Management: A Guide to Developing, Building & Managing an International Brand

4
$231
Employer Brand Management: Practical Lessons from the World's Leading Employers 1st Edition

Employer Brand Management: Practical Lessons from the World's Leading Employers 1st Edition

4.6
$208
Branded: Prepare for a Successful Brand Management Career Paperback – August 22, 2018

Branded: Prepare for a Successful Brand Management Career Paperback – August 22, 2018

4.7
$101
Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands Paperback – June 2, 2015

Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands Paperback – June 2, 2015

4.5
$123
Contemporary Issues in Luxury Brand Management (Mastering Luxury Management)

Contemporary Issues in Luxury Brand Management (Mastering Luxury Management)

$445
Managing Brand Equity Hardcover – September 9, 1991

Managing Brand Equity Hardcover – September 9, 1991

4.6
$114
Strategic Brand Management: Lessons for Winning Brands in Globalized Markets 1st Edition

Strategic Brand Management: Lessons for Winning Brands in Globalized Markets 1st Edition

4.5
$290
Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business Paperback – 3 Feb. 2023

Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business Paperback – 3 Feb. 2023

$94
Contemporary Brand Management

Contemporary Brand Management

4.3
$559
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

$115
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition 4th Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition 4th Edition

4.2
$436
Jenni RomaniukHow Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Jenni RomaniukHow Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

4.5
$157
Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More Audible Audiobook – Unabridged

Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More Audible Audiobook – Unabridged

4.8
EX$144
Better Brand Health: Measures and Metrics for a How Brands Grow World

Better Brand Health: Measures and Metrics for a How Brands Grow World

4.4
$329
Strategic Brand Management, 2nd Edition

Strategic Brand Management, 2nd Edition

4.2
EX$306
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) 1st Edition

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) 1st Edition

4.6
$101
R.E.D. Marketing: The Three Ingredients of Leading Brands

R.E.D. Marketing: The Three Ingredients of Leading Brands

$32
Beloved Brands: The playbook for how to build a brand your consumers will love

Beloved Brands: The playbook for how to build a brand your consumers will love

4.7
$264
The Employer Brand: Bringing the Best of Brand Management to People at Work

The Employer Brand: Bringing the Best of Brand Management to People at Work

EX$165
B2B Brands: The playbook for how to build a B2B brand your customers will love

B2B Brands: The playbook for how to build a B2B brand your customers will love

4.6
$194
The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster

The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster

4.5
$67
Product Management's Sacred Seven: The Skills Required to Crush Product Manager Interviews and be a World-Class PM (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)

Product Management's Sacred Seven: The Skills Required to Crush Product Manager Interviews and be a World-Class PM (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)

4.7
$136
The Brand Roadmap: A Four Pillar Kickass Brand Strategy

The Brand Roadmap: A Four Pillar Kickass Brand Strategy

$50

Brands

Jean-noël KapfererKevin Lane Kellervanitha Swaminathanambi Parameswaranisaac C. JacobKevin KellerKevin Lane Kellervanitha SwaminathanRadim MalinicDonald Millerharpercollins LeadershipDavid AakerTilde HedingEmmanuel MogajiMichael Beverlandpinar CankurtaranBrand: SpringerRichard Rosenbaum-elliottlarry Percyprofessor Simon PervanRichard MosleyShrikirti MaheshCarolina RogollDavid A. AakerDeborah Roedder Johncarlos J. TorelliAlison LoweJenni Romaniukbryon SharpMarty NeumeierUlli AppelbaumParth Detrojaneel Mehtaaditya Agashe